Pink Daisy Crochet

A quarantine crochet hobby grown into a small business of characters, patterns, and an Etsy shop.

Pink Daisy Crochet: handmade amigurumi animals around the brand wordmark

Role

Founder

Team

One-person business

(with support from friends and family)

Timeline

Since 2023

Overview

Pink Daisy started as a quarantine hobby and turned into a small business. I design original characters, translate them into written patterns that anyone can follow, and sell finished pieces, PDFs, and kits on Etsy. This scratches the end-to-end design itch: I researched the amigurumi market, built a business strategy, and developed a brand identity, packaging, and market booth all as a team of one :)

The Product

Every character makes the same journey from sketchbook to sellable pattern:

Hand-drawn character design sketches with color-change and shape notes
Initial sketches
A basket of crocheted prototype heads and parts in different yarns
Iterations
Toby the Shiba, the finished amigurumi in a blue coat, beside balls of yarn
Final product
Toby the Shiba pattern — the cover and overview page
Written pattern

The Business

The multiple touch points of Pink Daisy Crochet:

Toby the Shiba amigurumi in a blue coat, beside balls of yarn
Original amigurumi characters
Two kraft crochet-kit boxes with yarn, hook, and a printed pattern
Crochet kits
Instagram reel: preparing the Pink Daisy Crochet booth sign for a first art market Reel
Content creation
A fan of Pink Daisy crochet pattern covers
Patterns
Pink Daisy Crochet business cards, stickers, and character samples laid out
Brand packaging & booth design
Stella at the Pink Daisy Crochet market booth with signage and a character stand
First market visited in 2025

Currently…

I slowed down work on my business to focus on finishing grad school, but I just started up again and there are new things in the works! Check out what I'm up to at the moment:

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