SuperWorks

Brand identities, design systems, and hand-coded sites across three years of agency client work.

SuperWorks “we are” brand-identity animation

Role

UX designer

Team

Creative director

Engineers

UX researchers

Graphic designers

Clients & stakeholders

Timeline

3 years (2022 - 2025)

Overview

Showcase of a breadth of highlights from multiple of my client projects at SuperWorks, a Bay Area design agency.

Website Design

My final prototype that was developed
The Urban Field site above a filmstrip of its horizontal-scroll pages
Horizontal scrolling website I designed
Urban Field site details shown across desktop and mobile screens
Website details (desktop & mobile)

Branding & Graphic Design

My visualization of the visual identity creation process

Stage 1

Common themes in Alison Sant's work

Urbanism
Advocacy for public spaces
Community building
Urban nature

Stage 2

Proposed metaphors

Transit map

Selected metaphor

Toy building blocks
Flight departure signage
Wheels & cyclical motions
Index cards

Stage 3

Selected concepts

Colorful toy-building-block shapes
Building blocks
An index-card grid
Index cards

Stage 4

Delivered concepts

Building-block letterform on an index-card grid
Combined concept
The Alison Sant building-block wordmark
Logo
Supporting building-block icon set
Icons
Urban Field brand guidelines spreads
Highlights of the brand identity pages I made
Urban Field founder business cards, printed and collated
Business cards for the founders that I designed
Selected pages from the course book
Spreads from the 350-page Pausology course book
SuperWorks “we are” animated logo with toy-building-block letterforms

VIEW MORE PROJECTS

Affirm's self-service deal platform shown on a laptop with floating UI screens

2025

Affirm

A self-service deal platform that cut routine updates from days to under 20 minutes.

Interaction Design | AI Prototyping | B2B

View Project
Optimizely's starter-campaign picker on a laptop, with Opal's suggested campaign and the nudge that surfaces it floating alongside

2026 - Present

Optimizely: Opal AI

Designing how AI agents embed into marketer workflows.

AI Workflows | Masters Capstone

View Project
SuperWorks “we are” brand-identity animation

2022 - 2025

SuperWorks

Brand identities, design systems, and hand-coded sites across three years of agency client work.

Brand Identity | Web Design | Visual Design

View Project
InvestiGators logo over a fan of scenario and character cards, tokens, and the packaged box, on light blue

2025

InvestiGators

A social investing card game, from concept to boxed product in one month.

Product Design | Game Design | Masters Project

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Hands pinching a smooth 3D head shape as glowing concentric crochet-stitch rings ripple across it, beside a floating panel of the written single-crochet pattern

2026 - Present

Amigurumi Pattern Studio

A browser-based 3D editor that turns sculpted shapes into crochet patterns, validated stitch by stitch.

Product Design | 3D Tool Design | Systems Design

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Pink Daisy Crochet: handmade amigurumi animals around the brand wordmark

2022 - Present

Pink Daisy Crochet

A quarantine crochet hobby grown into a small business of characters, patterns, and an Etsy shop.

Entrepreneurship | Branding

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Social Pattern Library shown across laptop and phone mockups

2022

Social Pattern Library

25 UX patterns against online harassment, published publicly and cited in Congress.

Design System | Qualitative Research | Internship Project

View Project